Stop the Drop, a major campaign against the growing blight of litter and fly-tipping in England’s countryside, was officially launched by author Bill Bryson and the president of the CPRE.
Stop the Drop will highlight the impact litter and fly-tipping has across England and give people the campaigning tools to demand action, says the charity, which is also lobbying for a new bottle deposit law.
“Litter is becoming the default condition of the countryside," said Bryson. "It is time that we – all of us – did something about this. The landscape is too lovely to trash. That is why CPRE is launching Stop the Drop, to make the countryside what it was almost everywhere until very recently, and what most of us still want it to be - a place of cherished beauty and sometimes utter perfection.”